The Monarch Standard Research Method

Perfecting Business Research From Methodology to Praxis


  • Prof. Miray Barsoum, MBA, MSc Monarch Business School Switzerland
  • Dr. Jeffrey Henderson Monarch Business School Switzerland


Business research scientists strive to conduct studies that not only provide comprehensive multidimensional perspectives of the phenomenon being studied (Boyd, 2000), but also deliver a wealth of unbiased data that can be interpreted with an acceptable degree of confidence (Breitmayer, Ayres, & Knafl, 1993; Jick, 1979). Management practitioners have been increasingly requesting more sophisticated research initiatives that can bridge the theory-praxis gap that has been widening due to the discrepancy between their practical expectations and the simple prescriptive outcomes of academic research (Brodie, Nenonen, Peters, & Storbacka, 2017; Möller & Parvinen, 2015).

Monarch Business School Switzerland has developed a multi-disciplinary approach for its scientific research process. The Monarch Standard Research Method (MSRM) assists in the understanding of complex business and management studies as applications of Social Science Research. The MSRM involves a combination of Literature Triangulation, Methodological Triangulation, and a 10-Step Research Process Flow that guarantees a robust method that can be exported for continued use in the practical world.

Author Biographies

Prof. Miray Barsoum, MBA, MSc, Monarch Business School Switzerland

Email: [email protected]

Professor Miray Barsoum holds the position of Professor of Marketing at Monarch Business School Switzerland. She is presently a candidate of the Professional PhD Program at Monarch. She holds a Master of Strategic Marketing from the London School of Business and Finance, UK, and an MBA from the Maastricht School of Management (MsM), the Netherlands. She is a Certified Marketing Analyst from UC Berkeley, USA, and holds a Certificate in Marketing Strategy from Cornell University, USA, and a Certificate of Digital Marketing from the Instituto de Empresa (IE) Business School, Spain.

Professor Barsoum’s academic interests include Business Strategy, Management, Strategic Marketing, Marketing Communications, Digital Marketing, Social Media Marketing, Economics, Business Research, Consumer Behavior and Entrepreneurship.

Professionally, Professor Barsoum is the founder of MethodZ, a business consultancy firm located in Cairo, Egypt. Prof. Barsoum also holds the position of Professor of Economics at the American University in Cairo (AUC), and a Professor of Marketing, Critical Thinking, Positive Psychology and Social Sciences at Nile University (NU), Cairo. Previous to this, she was the Director of Marketing and Communications at Nile University. She also headed a Digital Marketing Agency, Raya Social Media, and was a business case writer for El-Khazindar Business Research and Case Center (KCC) at the American University in Cairo.

Link: Prof. Barsoum Faculty Page 

Dr. Jeffrey Henderson, Monarch Business School Switzerland


Email: [email protected]

Dr. Jeffrey Henderson holds the position of Professor of Business Ethics and Dean of the School. Dr. Henderson was an affiliate professor at the Grenoble Graduate School of Business, France and lecturer for real estate finance within the Faculty of Management at McGill University. Dr. Henderson holds a D.Phil. in Business Research from Monarch Business School, a Doctor of Political Economy from SMC University, a Doctorandus (Drs.) and MBA from Nijenrode University in The Netherlands as well as a Bachelor of Commerce with distinction from McGill University in Montreal.

Dr. Henderson has held Vice-President and managerial positions within the commercial real estate industry with Bentall Capital, Brookfield Properties, Kolter Properties, KPMG Canada LLP, and Reichmann International. His academic interest include: Corporate Social Responsibility, Real Estate Development, Austrian Economics and Catholic Social Theory.

Link: Monarch Faculty Page

Moanrch Standard Research Method