Youth Entrepreneurship in South Africa and Uganda
Investigation of the Influence of Mental Triggers
Youth entrepreneurship has remained a challenge for young people, communities, and governments alike, although it has been touted as a panacea for poverty alleviation and job creation. In South Africa and Uganda, the contribution of youth- owned enterprises to the gross domestic product remains small. South African youth are said to have limited skills, doubt their entrepreneurial potential, prefer employment, and ultimately lack a clear sense of entrepreneurial identity. In Uganda, less than one-half of the youth see themselves as having the skills to run their own business. Most of the youth operate low-margin businesses, with little differentiation amongst them, only able to take care of their daily needs.
The present summary condenses the findings of the doctoral research submitted to Monarch Business School Switzerland on Youth Entrepreneurship in South Africa and Uganda: An Investigation of the Influence of Mental Triggers. The background of the problem, concept of entrepreneurship in general, youth entrepreneurship in particular, including the relevant theoretical domains are discussed.
The methodology explored the research design, the rationale for the chosen method, and how it was applied in the research. The data chapter profiled the respondents and presented the data collected under nine thematic codes. The synthesis draws attention to how the data relates to the issues under investigation and presents the research contribution to new knowledge and how it fits within the theory praxis nexus. The summary and conclusion reiterated the key emerging issues and possible areas for further research.
The research investigated the influence of mental triggers with the aim of determining how they can be used to promote and develop youth entreprenuerhsip in South Africa and Uganda. The phenomenon of youth entrepreneurship is further defined along with methodological adaptation by using journey mapping to arrive at a new conceptual model that highlights factors related to mental triggers relevant to the promotion and development of youth entrepreneurship. The new conceptual model, which can also be construed as a youth entrepreneurship competency framework may impact aspiring youth entrepreneurs and their businesses and improve the effectiveness of youth entrepreneurship programmes within South Africa and Uganda.