Assessing Measurement Quality: Reliability And Validity
Abstract
In this article, assessing measurement quality is closely reviewed. Aiming addressing the goals of the present work, quantitative method has been used. More specifically, the Likert scale questionnaire based on the existing scales was developed and the online survey has been conducted in order to collect the required data. As a part of the nomonological network validity check, three types of validity were tested. Namely, those were content, construct and criterion validity. Apart from that, internal consistency reliability method has been used for the present research. The SPSS software has been used for the analysis. And, the following reliability coefficients were tested: Confidence Interval, Cronbach’s Alpha and Guttman’s Lambdas.
Author Biography
Ms. Anastasiia Lutsenko, MPhil, MMgmt, Monarch Business School Switzerland & The Max Plank Institute
Ms. Anastasiia Lutsenko is a PhD in Innovation Candidate at Monarch Business School Switzerland. She holds a Masters in Management with Honors (in 2011) and a Bachelor in Management with Honors (in 2009) from the National Technical University of Ukraine “Kiev Polytechnic Institute” (Ukraine). She also holds a M.Phil. in Business Research from Monarch Business School Switzerland. She is presently a Visiting Researcher at the Max Planck Institute for Innovation and Competition.
